Site Design

Market Visions is experienced in both creating a new web presence for you or else redesigning your existing web site to meet your changing Internet marketing goals. Either way, however, we go through the same process to determine that your on-line presence reflects your company or organization in the most optimal way.


Assessing Your Goals

Market Visions meets with your company to determine the answers to the following questions:

  • Who is your audience?
  • What are the goals of your web presence?
  • What message/product do you want to communicate to your audience?
  • How do you want the web site to look?

Market Visions connects your business goals with the form and function of your web site. We also recommend potential web site features that you may choose to better meet your web site goals.


Determining Content

Next we discuss obtaining the content for the web site. Specifically, we ask if you have:

  • the content you wish to use.
  • the graphics you wish to use.
  • your data in a digital format.

With the answers to these questions, we make a determination of which content you will provide and which content Market Visions will create.

Proposal

Based on your goals and the content available, Market Visions prepares a web site proposal. This proposal includes the major features of the site, and descriptions of how they will work, including everything from initial design to final launch. It includes a proposed cost and schedule.


Selecting A Design

Once you have hired Market Visions to build your web site, we'll meet to discuss the navigation and appearance of the site. From the results of this meeting, our graphic designers create a mock-up of the web site for your review and comment. You can request additional alterations, and we will arrive at the final look and feel of the site.

Functional Specification

Once the overall design is agreed upon, we create a functional specification detailing the specifics of site development. This document describes the functionality of all pages, navigational buttons and links throughout the site as determined by the selected design.


Content Creation

We then begin creating and organizing the content agreed upon in the design and functional specification processes.

Developing A Prototype

Next, we begin creating the prototype web site based on the functional specification. By this phase, the graphics and text are nearly complete, and Market Visions is working hard at programming the site. Once we've put all the pieces together, you give the web site prototype its final review.

Testing

Once you are happy with your web site, Market Visions begins our intensive testing to weed out any bugs and potential problems.

Web Site Launch

When everything is complete, Market Visions launches your web site on the web.

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